ACCESS Newswire
06 Jul 2022, 20:19 GMT+10
NEW YORK, NY / ACCESSWIRE / July 6, 2022 / Technology & telecommunications ranked as the second most intimate industry in MBLM's Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its 12th year. The enhanced study combines MBLM's proven Brand Intimacy model with the power of AI and big data to analyze over 600 brands, assessing how consumers bond with the brands they use and love. Apple placed first in the industry, followed by Sony and Android. These three brands were also in the top 10 in the overall study, with Apple ranking third. Through its tech-powered research methodology, MBLM found that the top keyword for Apple on Twitter was the emoji '
.' Sony's top keyword was 'Emotional' and Android's was 'Excitement.'
The remaining brands in the top 10 for tech & telecom are: Microsoft, Nvidia, HTC, HP, Adobe, IBM, and Dell. Consistent with previous years, MBLM also found that top intimate brands outperformed Fortune 500 top brands across profit, revenue, and stock performance.
'Tech & telecom has gradually moved up in our Brand Intimacy study over the years, which demonstrates the category's growing importance in our daily lives,' stated Mario Natarelli, managing partner at MBLM. 'This trend was accelerated by COVID, which caused us to rely heavily on technology to communicate, work, inform, entertain, socialize, and maintain our wellbeing. Brands leveraged this shift and have enhanced their services to become more ingrained in consumers' lives, a trend we see continuing, even as we have gradually returned to a new normal.'
Tech & telecom has an average Brand Intimacy Quotient of 49.2, well above the cross-industry average of 36.8. The category has improved since MBLM's last study, where it ranked in fourth place, and improved its Quotient score performance by eight percent. Enhancement, which means that customers become better through use of the brand, is the dominant archetype for the industry.
In addition to the findings, MBLM also examined the industry and its #1 ranking brand Apple in an article entitled, 'Ahead of the Curve: How Apple's Products and Services Consistently Help Build Emotional Connections.' The article analyzes the top five brands and further explores Apple and how its focus on personalization helps it connect with consumers.
The Brand Intimacy 2022 Study contains the most comprehensive rankings of brands based on emotion. The scale of the study included more than 600 brands and more than 1.4 billion words analyzed over 2021.
To download the Brand Intimacy 2022 Study or explore the rankings click here.
Methodology
To read the study methodology, click here.
About MBLM
MBLM invented Brand Intimacy, the emotional science behind the brands we use and love. For our clients, we deliver expertise and value through our agency insights, services, and software offerings. With offices in five countries, our multidisciplinary teams invent, transform, and enhance brands for businesses of every kind. We deliver marketing that creates stronger emotional connections with stakeholders. These bonds create better performance and long-term returns. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.
Contact:
Kati Waldenburg
MZ North America
[email protected]
973-924-9797
SOURCE: MBLM
Get a daily dose of Tennessee Daily news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Tennessee Daily.
More InformationNEW YORK, New York - U.S. stocks forged higher and the U.S. dollar regained ground Thursday as investors shrugged off concerns about...
NEW YORK CITY, New York: Colgate-Palmolive posted stronger-than-expected quarterly results and raised its annual sales outlook last...
WASHINGTON, D.C.: President Donald Trump's administration warned over the weekend that it might limit livestock imports from Mexico...
SHANGHAI, China: Carmakers are stepping up their efforts to meet booming demand for long-range hybrids in China, the world's largest...
NEW YORK, New York - U.S. stocks closed mixed Wednesday after it was revealed the economy contracted in the first quarter, while import...
TOKYO, Japan: TikTok is preparing to expand its e-commerce business into Japan, aiming to launch TikTok Shop in the country within...
WASHINGTON, D.C.: U.S. President Donald Trump said over the weekend that American military and business ships should be able to travel...
NEW YORK CITY, New York: Colgate-Palmolive posted stronger-than-expected quarterly results and raised its annual sales outlook last...
DES MOINES, Iowa: Iowa's governor has launched a lawsuit against the Des Moines Register, seeking to block the newspaper from obtaining...
TOKYO, Japan: TikTok is preparing to expand its e-commerce business into Japan, aiming to launch TikTok Shop in the country within...
WASHINGTON, D.C.: Thailand has regained the highest aviation safety rating from the United States, nearly a decade after it was downgraded—a...
ALBUQUERQUE, New Mexico: Thousands of people are gathering in New Mexico for a big event that celebrates Native American and Indigenous...