Within IT development, there exists what we call custom software development. A custom app is software developed specifically to meet particular business requirements of a given company. It is designed to focus on the business needs and objectives. Based on this, a custom software development company develops a customized solution that includes every functionality required by that firm.

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Perhaps you are asking yourself why custom software development is useful when there already exist many generic apps that supply many functionalities. Well, using custom software development solutions will enable your company to use an app that truly meets your business needs. The difference is that the software adapts to your business so that you don't have to adjust to an off-the-shelf app.

How can your business benefit from custom software development?

Despite knowing that a custom software development will be adapted to your company's needs, it's possible that you're still hesitating to approach a custom software development firm to help you carry out the project.

In this regard, we are going to deepen on 5 beneficial aspects of choosing this type of software for your company.

1. Unique product

While there exists software conceived to suit the needs of many companies at the same time, it's worth mentioning that no company is exactly the same as any other, and neither are their business goals and requirements.

For that reason, each company requires a unique solution, and that is where custom software development comes in.

By hiring a custom software development firm, your organization will have access to the services of the best developers that will be thoroughly engaged in creating an app that is in line with your business targets. Thus, the work process will improve, impacting all areas of the company.

2. Smart investment and ROI improvement

Hiring the services of a custom app development company may be a bit more expensive at the time compared to buying an off-the-shelf app. But on closer inspection, it's a smart investment. Why? Well, because the business only pays once for the development of a completely customized product, with all the necessary features, rather than renewing annual licenses, and paying extra for the addition of other functionalities that, perhaps, are not even exactly what the business needs.

As a result, ROI also improves. A one-time investment generates profits without having to spend money on the same thing over and over again.

3. Improved productivity

Having a product developed entirely thinking about the company's business model and internal processes helps to optimize those processes. By not making all employees adapt to new software that is not aligned with what they are doing, they'll work better.

This also translates into employees working smoother, with the knowledge that they can rely on software that was designed to enable them to work more efficiently.

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4. Scalability

Every company's goal is to scale its operations over time. In order to achieve this target, it's required to rely on specific software that takes this scalability into account at the time of its design.

Standard software is more complex to adapt, which can lead to bugs that can slow down the work.

Therefore, it's recommended to use a completely customized product to accompany this business growth.

5. Integrations

Software that can be integrated into other apps is a must. For example, a dashboard with analytics must be integrated with a database from which the data must come in order to be displayed.

Using off-the-shelf software sometimes brings problems when integrating it with other apps. That does not happen when choosing an app designed particularly for a certain product.

Examples of successful custom software solutions

There are plenty of examples of customized apps that have performed very well for different organizations. Let's look at three of them:

Content Management Systems

Better known as CMS, these systems are developed to suit the needs of end-users.

CMSs are the ones that facilitate integrations with other websites and social networks, as well as web security, maintenance, and updating. The developers assemble the whole system customized to the needs of their client, who, at the same time, focuses on the needs of their end-users.

Streaming services

With high popularity, streaming services are a clear example of customized software that we use on a daily basis.

In order for end-users to choose a streaming platform over a similar one, it must offer solutions to frequent cases. For example, the app must be able to run both on a Smart TV and on a cell phone, regardless of the operating system used.

In addition, the location of the search engine, the recently viewed items, and other features also differ from one platform to another. That is part of what gives a certain platform its look and feel. For all this to run smoothly, there must be customized software focused on the end-user.

Customer Relationship Management Platforms

Also known as CRM platforms by their acronym, these apps are designed to help manage the relationship between a company and its customers. It is done in a number of ways, whether it's managing sales, or handling marketing offers, among other aspects.

These platforms are customized for each organization because they feature several dashboards that require specific functionalities tailored to the project and the organization's goals.

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